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Every website owner wants his website to climb to the top of the search engine results pages – and stay there. But climbing to the top and staying there takes a whole lot of doing, and there is only one way that can take you there – and that’s Search Engine Optimization (SEO). If you want to become a SEO professional then you must first learn SEO.SEO is the biggest thing happening in the market right now because there are millions of websites, and each website owner desperately wants his website to be found in the top results of mainline search engines like Google, Bing, and yahoo. Every website owner has 100s of competitors breathing down his neck in the physical world – the situation gets worse in the online world because competitors keep recruiting affiliates leading to 1000s of competitors for any product.SEO helps cut through the noise and make the website stand out. This is why learning SEO can ensure either a steady, well-paying job or a flourishing business, depending on your inclination. Even if you are a website owner, you must learn SEO because it will help you understand the market better.Reasons why you must learn SEO1. SEO is indispensable. No website can do without it. Without SEO, a website will perish, it’s as simple as that. The number of websites will continue to increase, and it makes sense to learn SEO because it is part of an industry that’s booming.2. An SEO course gives the student a 360-degree view on Internet marketing. The student learns what can impact a website and how, and this knowledge helps the student brainstorm niche and creative Internet marketing strategies.3. SEO can help website owners score way high over their competitors. SEO is a very creative area where words and codes combine to make a website popular. A SEO student, therefore, also gets to learn how websites are made and how their code can be optimized.4. SEO is dynamic. Its tactics keep changing over time. A SEO professional has a lot to look forward to in the subject. It is also important that the student always keeps himself up to date with what’s happening in the SEO world.5. SEO students learn how to create a technically-perfect website that can be easily found by search engines. This is invaluable knowledge.6. When SEO professionals increase a website’s visibility, their name spreads across the industry. People tag them as experts in the field and they get assignments falling into their lap without any effort.7. SEO students also learn about the good and evil SEO practices. They understand how black hat SEO techniques can harm a website. Moreover, performing legitimate SEO techniques in an ethical manner helps a website build up its credibility.These are the reasons why website owners and aspiring SEO practitioners must learn SEO. Students must also realize that SEO is a complex and long process covering a large field of practice. It just cannot produce overnight results. SEO takes time for its magic to work – but one thing’s certain, it works, and how!

It is vitally important to have competent web presence for a business website. SEO experts are desperately trying to qualify for higher rankings in search engines with different techniques. Many of them have been able to contribute such development in innovative manner as well. The real strength for the optimization task is derived from links, which are the main sources available in the web and the multiplication of link popularity is the core of the entire activity. People compare it with votes that are received from different sites, which are acknowledged by search engines in a natural manner. It is just adding up of links or so to say quality links that are recognized immediately by search engines to treat your site as more popular and rankings move higher up against a particular search. Hence, increasing link popularity is one of the correct ways to reach higher rankings in search engines.The process of link building service helps generate popularity, but not necessarily in a comprehensive way. It needs more attention to add links so that the relevancy element is maintained in the theme. You will definitely falter if you just carry on adding links to your site without any caution and proper knowledge of the theme of other sites. Even a small deviation in the process may take your site for an entirely different search word, which does not suit your business at all. For example, the site with a link “custom t-shirts” describes your site to be a store for apparels and if you receive many such links, it will definitely enhance the link popularity regarding such terms, but in reality you are an online printing company with the expertise of “custom t-shirt printing “work. You have to be specific in retaining the relevancy factor to the website and its functioning and only then you will be able to draw quality traffic to your site to attain growth in business.You have to define quality of the site that you select for links and surely the experienced the linking site the better the position of your site. Judge sites thoroughly about their validity in search engines and be careful about the acceptance of links. You must understand the meaning of link popularity before you take up the job of increasing links to gain in rankings in search engines.

Technology. Love it or hate it, it’s a necessary part of business today. Some business owners feel investing in technology is a waste of funds. Others think technology works well for other business owners, but can’t make it work for them. Here’s a list of the top 10 mistakes business owners make that leads to the cost of inefficient IT adding up. Read it and avoid the same pitfalls.1. Is IT a part of your strategic business plan? If not, why not?If not, your company will be unnecessarily challenged in meeting strategic goals.Technology is complicated, confusing and intimidating, but also closely tied to the success of an ever increasing number of businesses in today’s marketplace. All you need is a good IT Advisor to work with you, make recommendations based on your goals, and deploy those recommendations on time and on budget. Don’t think it’s important? Well let’s review that for a moment.
Your client info is stored on computers
Your sales efforts, leads etc are stored on computers and require advanced software to track.
Your employees work on computers, and are more efficient with file and printer servers installed as part of the network.
Your communications rely on email, antivirus software, cell phones and SmartPhones and syncing them all back to office computers and so on.
All your data needs to be protected, backed up and available for recovery should disaster strike.
If you haven’t thought about just how important a regular IT audit & review is for your company, you’re leaving too much up to chance. IT is an integral part of your business. Give it the appropriate focus, budget and consideration and see how it can add value to the overall strategic plan.2. Does your technology match your business plan or did you try to make your business plan fit with whatever technology you had?If your growth strategy requires a team of independently operating sales reps, make sure your IT supports that in the most cost and time efficient way possible. If your work flow is more of a process that must go from person A to person B to person C, then your IT design should match your work flow. If it doesn’t, it’s costing you time and money.Don’t make the mistake of making your business strategy fit into your existing IT set up. That could be a devastating move for your business. With the help of a trusted IT Advisor, you can find and implement solutions that support your business needs, add value to your company and simplify daily operations for your entire team.3. Is Your Technology Secure?
Your threats might include:
A virus
A network wide virus
A fire
The failure of your single back up drive
Employee theft of data
And just plain ol’ we hack for the fun of it hackers Your technology should be secure. Many businesses under invest in this area and too many come to regret it. One unfortunate incident can prove to severely outweigh the cost of investing in appropriate security.4. Are You Under Utilizing Technology In Your Business?Have you purchased the right amount of technology or power for your needs? Are your processors slowing down your team? Is your server scalable? Do you continue to invest in an antiquated model when the cost/benefit ratio for a new system makes fiscal sense. Technology is an investment and can give your company a considerable competitive edge. Don’t overspend on unnecessary technology just because you are enamoured with “toys” – yes, this is the case with some rare folks. But do strike the correct balance that will give your business the IT power it needs to excel forward.5. You bought what? How are you planning on using that technology?You might be surprised to learn that there are cases of business owners purchasing technology and then never using it. It usually results from an impulse buy or a “sale” purchase. If your technology purchase was not part of strategic business plan, it may not fit in. If your technology purchase was the result of a sale, it may be the wrong technology. Even if it is the right piece of equipment or software, simply purchasing it doesn’t necessarily mean that you have thought enough about how to:
Make it work with what you’ve already got
How to properly install and configure it
How to train your team on using it properly/to full potential
Porting your data over to it…and so on.
Don’t be frivolous with IT purchases. Work with your IT Consultant to make planned purchases and implementations.6. Don’t Get “Sold”If you go out shopping for IT, or give most IT “departments” a budget, I assure you they will find something to spend it on. It may not be what your business needs, but they already have a “new”, “exciting” or “cutting edge” solution that they have been drooling over and dying to work with. Is it what best suits your needs? Maybe. Maybe not. Will it be the simplest most effective solution for your needs, and easy enough for all you employees to use? Are you sure about that?It comes down to this: You don’t want business processes to fit in to your technology. You want the right technology to support your business processes in the most efficient way possible. An independent IT Consultant who won’t gain financially from a purchase recommendation is a wise choice here. Such an IT Advisor won’t “sell” you anything, but will help you navigate your options and purchase the IT you need.7. Failing To OutsourceThere comes a time in every new business when the cost benefit of managing your IT yourself diminishes to the point of no return. At that time, outsourcing might just be the sensible option. In mid size companies, outsourcing or having an IT firm on call as needed helps balance costs and necessary IT support. In a large company, outsourcing can significantly reduce the IT budget with Service Level Agreements.Service Level Agreements are suitable for many companies, giving them a fixed cost for enough IT service to efficiently run their business. The best part is that Service Level Agreements cost a fraction of a full time IT employee. Be sure to explore this option thoroughly. Unless technology is your core service or product, your needs may best be served by an independent IT firm and a good Service Level Agreement.8. Failing To Plan for the WorstDisaster recovery is a term often used for cleaning up after a hurricane, tsunami or data loss. Albeit in different ways, all incidences are considered a disaster for those involved.But data loss doesn’t just happen when a drive fails or becomes corrupted. Paper fades or goes up in a fire. Devices are stolen. Data Protection solutions help reduce such losses. Overall, a well thought out back up and recovery plan can be simple to implement and low cost to run. Not having a data backup and recovery plan is just too high of a risk. In some instances, it could mean the death of a business.9. What’s Your IT Policy? How Many Hours Do You Want Employees On Facebook?Endless of hours are wasted each day by employees who are the clock, but doing anything but business related work. Web surfing, IM, chatting, social media, online dating and personal email pervades the business landscape. You don’t have to be austere and cut it out completely, but you can monitor it, curb it and significantly reduce those lost productivity hours.How about your company green policy and the environment? Is it important to you? Have you communicated that to your employees? Do they know not to print documents unless essential, to refill cartridges if possible, to recycle old electronics in appropriate ways?Make it policy and it will stick. Whether it’s reducing wasted hours on social media or dating sites, or saving paper, your trusted IT Advisor can help you better manage your resources by implementing the right technology and policy.10. Grow With It. Scale It. Upgrade. Keep Your Technology Up-To-Date.Technology evolves faster and faster. Don’t buy in to the one sided view of “IT is a never ending cost with no return”. Rather, accept and plan for technology that will suit your purposes today but will also grow with you in future. Accept that upgrades are as essential as ongoing product development, sales training and team building. Avoid delaying upgrades until all your technology is obsolete and unsupported by your industry ( or the software industry), leaving you with an enormous upgrade bill due all at once.Of course on the flip side of that token, don’t be the company buying up technology aimlessly. Your IT purchases should always be planned out and support your business model.